A Disturbing Trend

As I've been blogging now for some time, and reading who knows how many dozens of blogs,
(they can become quite addictive) I've noticed what I believe to be a disturbing trend.

I've always known about Google AdSense, and find that a perfectly acceptable way to help generate revenue to pay for blogs of people who want their own domain. And I've even clicked on some intersting ads.

What I find disturbing is a practice I've noticed on a number of blogs.

There appears to be numerous companies that will pay a blogger to write what is
essentially an ad as one of their posts. Though some bloggers put a disclaimer
at the top of the post, How would a reader know for sure if the post is a personal
review of a product or service, or a paid advertisement?
I have no problem with people making money off their blogs, but to deceive loyal readers, I find very dishonest.
I have in the past recommended several products and services. Some are even in my favorite links. But I have personally used each of them and recommend them only to help others either save some money or assist them with finding free or great services. My blog is hosted by a free service, so i don't need to have ads here. (though we all could use more money) and you will never find anything recommended here that I haven't already used.
I write my blog for the simple pleasure it gives me in sharing a small part of my life with my family, friends, and who ever else stumbles on my little blog and possibly finds it interestingly enough to read.
Okay, I'm done..... I don't rant often, And I'll try not to do it again...... At least for awhile.

Thanks for reading.